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Values

People

  • Building inclusive and diverse teams 

  • Developing high-performing individuals 

  • Supporting and guiding the careers of team members

  • Caring about my team, peers, and partners as people

  • Recognising team members for good work

  • Providing empathetic, encouraging feedback

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Process

  • Ensuring product development is user-driven

  • Developing design principles

  • Focus on ensuring quality is upheld

  • Aligning design ops with business goals

  • Representing design across the organisation

  • Prioritising competing priorities across projects 

  • Focus on lean and agile processes

Projection

  • Setting a design vision that aligns with organisational strategy

  • Telling a compelling story about the future of the design org

  • Setting paths and goals for individuals so they can contribute 

  • Telling my own story so others know what I think is important

  • Considering and supporting partner and client goals

Perception

  • Ensure the role of designers is clearly understood

  • Understanding personal and team perception by others 

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© 2022 by Fred Pensom

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